Social media in Ireland

Social media is fast becoming the way to communicate with your target audience from teenagers to stay-at-home moms and even professionals through LinkedIn. People are looking for quick bits of information from a social network which they trust and believe in.

Some key Irish usage figures include:

• 96% of Irish internet users use Google as their search engine
• 23% of adults in the Republic use Social Networking Sites compared with 17% in Northern Ireland
• YouTube has 131,000 Irish visitors per day
• 47.5% of YouTube users are aged 25-44
• There are 1.3 million Facebook users in Ireland
• There are 150,000 Twitter users in Ireland
• Over 1 million Bebo users in Ireland and the average user spends 23 mins on the site
• LinkedIn is growing in popularity